Bachelor’s Degree in Marketing

A bachelor's degree in marketing could potentially open numerous doors in the business world, including:

• Marketing research
• Professional sales
• Marketing analysis
• E-commerce
• Advertising

A bachelor's in marketing generally consists of around 124 credit hours, including:

• 24 hours of fundamental education requirements at the 100-200 level - courses in English, math, science, social science, arts, and humanities
• 26 hours of additional education requirements pertinent to the major - courses in spreadsheets, databases, speech communication, and global issues
• 28 hours of business core requirements - courses in accounting, business, finance, and management
• 28 hours of major area requirements - upper-division courses in e-commerce, public relations, and marketing
• 18 hours of elective courses

A bachelor's in marketing is generally designed to be a 4-year program. Students willing to attend summer courses could potentially complete the program in as little as three years. Of course, completion time will vary by program, school, the student's part- or full-time status, and other factors. Colleges generally require that you maintain a minimum GPA of 2.25 or higher to be enrolled in a bachelor's in marketing program. Online programs for a bachelor's in marketing are available from over 50 accredited colleges across the United States. Accreditation information for each college can be verified by one of the regional accrediting agencies authorized by the Council for Higher Education Accreditation (CHEA). Marketing programs generally include specializations in sales and business, with an increasing emphasis on e-commerce and internet marketing. Colleges across the country have various bachelor's programs that are interrelated with marketing, including:

• Bachelor of science in business administration with a concentration in marketing
• Bachelor of science in communication with a concentration in marketing communications
• Bachelor of science in management with a specialization in sales and marketing
• Bachelor of arts in public relations and marketing
• Bachelor of arts in business administration with a specialization in marketing

Marketing degrees can also be combined with other interests. Certain colleges offer marketing programs specialized to the fields of fashion, music, and sports.